From the first store opened in Illinois to be the largest restaurant buying Canadian beef in Canada, the McDonald’s franchise has come a long way. One thing that makes the company stand out is its ability to adapt according to the local flavors of the country that they open stores in. In Japan, they started serving the seaweed shaker and in Italy, they started using Parmigiano-Reggiano cheese combination on their burgers. In India, they went as far segregating the vegetarian and non-vegetarian kitchens to cater to the religious beliefs in India. As of 2018, McDonald’s has opened stores in 101 countries which means that there are 36,000 restaurants. The franchise serves almost 69 million people each day. This means that sometimes, they might get an order or two wrong. To tackle these issues, they have customer support.
What is MCDVoice?
While customer support was a simple enough process, a lot of companies have decided to take the customer involvement a notch higher. MCD Voice can be used by a customer to give feedback about a product or service that McDonald's provides. The service also helps the company since they get feedback on their products and get a real-time view of how the customers feel about the company. They use this information for two purposes- they get important data about the customers from the customers, and they can use the information to improve their products. So, McDonald’s also started using the Customer Satisfaction Survey Scheme.
How do you use the survey?
The survey is true to its name- it’s a survey by McDonald’s so the people can have their voice heard. All you have to do to take part in the survey is to answer the questions that are asked, honestly. The questions are usually about how you feel about the company and their products or services, and about the past experiences you’ve had with the company. The greatest benefit still stays with the customer. All the information collected is used to make the customers’ experience with McDonald’s better. The survey allows customers to also give any negative feedback they have so that those negative aspects can be worked upon and improved.